35 inspirerende quotes over content marketing die je te pas en onpas kunt gebruiken

We weten het allemaal, quotes van de grote namen uit de markt zijn ideale contentsnacks om je strategisch plan kracht bij te zetten of je presentatie op te leuken. Ze doen het ook vaak erg goed tijdens een brainstormsessie met de klant of tijdens een interne meeting met collega's. En ook tijdens sollicitatiegesprekken kunnen ze soms goed van pas komen. Zeker als ze over iets gaan dat hip & trending is in de markt kun je ze te pas en te onpas gebruiken. Daarom in dit artikel 35 inspirerende quotes over content marketing.

35 inspirerende content marketing quotes - Remco van Buren

De 35 content marketing quotes

  1. Content is king.” > Bill Gates
  2. Content isn"t king, it"s the kingdom.” > Lee Odden
  3. Content is king, but distribution is queen. And she wears the pants.” > Jonathan Perelman, Buzzfeed
  4. Content Marketing is all the Marketing that"s left.” > Seth Godin
  5. "If you don"t have anything interesting to say as a brand, you"re just a product." > Spencer Baim
  6. “Content builds relationships. Relationships are built on trust. Trust drives revenue.” > Andrew Davis
  7. Banners have 99 problem and a click ain"t one.” > Scott Sorokin, Chief Strategy Officer at Razorfish
  8. “We need to stop interrupting what people are interested in and be what people are interested in.” > Craig Davis, former Chief Creative Officer at J. Walter Thompson.
  9. "Brands need to take the phrase "acting like a publisher" literally." > Dietrich Mateschitz
  10. Make your customers the her of your stories.” > Ann Handley, Chief Content Officer at MarketingProfs
  11. The best marketing doesn"t feel like marketing.” > Tom Fishburne, Founder and CEO Marketoon Studios
  12. Content Marketing provides 4x the ROI of our traditional marketing spend.” > Julie Fleischer, VP Marketing at Neustar
  13. It"s not the best content that wins. It"s the best promoted content that wins.” > Andy Crestodina
  14. The buyer journey is nothing more than a series of questions that must be answered.” > Analyst Firm IDC
  15. Content is fire. Social media is gasoline.” > Jay Baer
  16. Content is the reason search began in the first place.” > Lee Odden
  17. Content is the atomic particle of all marketing.” > Rebecca Lieb
  18. Market like the year you are in.” > Gary Vaynerchuk, CEO and Co-Funder of Vayner Media
  19. "And remember: If it"s not relevant, it"s just noise." >Jason Miller
  20. Content Marketing is a commitment, not a campaign.” > Jon Buscall, Head of Moondog Marketing
  21. Content marketing is no longer a numbers game. It"s a game of relevance,” > Jason Miller
  22. Google is the new corporate homepage.” > Jeremiah Owyang, Founder of Crowd Companies
  23. You need to create ridiculously good content – content that is useful, enjoyable and inspired.” > Ann Handley
  24. "Behind every tweet, share and purchase, there is a person. Care more about the person and less about the share." > Shafqat Islam
  25. "Thousands of years ago, people sat around the campfire together and shared their experiences, listened, created new ideas, made decisions. To move their community forward. Guess what, it's not the people that changed, it's the campfire." > Remco van Buren, founder of Kittyhawk and Cribber ;-D
  26. Marketing and IT have to move beyond just understanding each other’s acronyms and actually develop a cohesive strategy that actually DOES facilitate the buyer’s journey with great content-driven experiences. Sadly, this is mostly still done in silos.” > Robert Rose, Chief Strategy Officer, Content Marketing Institute
  27. Your brand is not what you sell.” > John Iwata, IBM
  28. When creating content, be the best answer on the internet.” > Andy Crestodina
  29. Great content is the best sales tool in the world.” > Marcus Sheridan
  30. Too often, feeling intimidated becomes our excuse not to be awesome.” > Scott Stratten, President, UnMarketing
  31. If you don"t like what is being said, then change the conversation.” > Don Draper
  32. Content marketing is really like a first date. If all you do is talk about yourself, there won"t be a second date.” > David Beebe, former head of content at Marriott
  33. What helps people, helps business.” > Leo Burnett
  34. Traditional marketing talks at people. Content marketing talks with them.” > Doug Kessler
  35. “Real content marketing isn’t repurposed advertising, it is making something worth talking about.”  > Seth Godin

 

Dit artikel verscheen eerder op Marketing & Communicatie Vacatures.

remco
Remco van Buren
03 okt 2017
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